Monday, February 25, 2008

moodle learning management system, moodle customisation in adelaide

Moodle Learning Management System

Do you want to offer an online learning system? Moodle is an open source learning management system that is build on a sound educational philosophy and which has a very strong and established Moodle community of educators and developers who provide support for it.

WebCare staff have more than 15 years experience in adult learning environments in Australia - including at university, TAFE and commercial RTOs. We offer Moodle Web Hosting, Moodle Customisation, Moodle Installation, Moodle Configuration, Moodle, Moodle Website, Moodle Set up services in Adelaide, Sydney, Perth, Melbourne and Brisbane in Australia. We understand the pedagogical and technical aspects of learning management systems and can provide the following services:

  • Moodle installation
  • Moodle customisation
  • Moodle course design and development (accredited and non-accredited)
  • Moodle web hosting
  • Moodle training.
  • Moodle configuration
  • Moodle setup
For more information on moodle and moodle web hosting, please visit webcare at http://www.webcare.com.au

Thursday, February 21, 2008

Make Web 2.0 deliver business benefits

It is still early days for the real-world adoption of Web 2.0 technologies and applications to help businesses drive revenues, improve productivity, get closer to customers and reduce costs.
Web 2.0 is already producing leaders - Facebook, YouTube, MySpace and Google - but for many organisations, coping with its implications remains a challenge because for the most part, Web 2.0 has been flying underneath the corporate radar.
In an example of Web 2.0 technology reaping real-world benefits, a major airline's flight crew has chosen to use Facebook to manage their schedules, as did management consultancy Capgemini for the co-ordination of a new starters' "onboarding" programme.
By November of 2007, Facebook had acquired 50 million subscribers, with many organisational personnel already signed up, including 17,000 employees from Microsoft, 20,000 from IBM, and 13,000 from Accenture.

Author: David Bicknell
Posted:
11:52 20 Feb 2008

Posted by : Web Design Company - Webcare - http://www.webcare.com.au

SEO: The Power of Your Page Title

  1. According to SEO expert Brad Fallon (of Stompernet fame), one of the most important SEO “on site” factors is using keywords in your page title. This is usually a really easy thing to do (particularly if your website has a WebCare Content Management System back-end).

    The page title is the name that is displayed for every page of your website at the top of your browser window. Brad says that he has researched the impact of changing the words in your page title and it has had a dramatic effect on his rankings. The mportant principle is as follows:

    Use your most important keyword/s first in your title.
    Use your secondary keywords later in your title.
    Don’t just keyword stuff your title - it also needs to have a bit of “filler” in it.
    So, using WebCare’s home page as an example.

    The title used to be:

    WebCare Solutions: Fixed Priced Websites

    What are the keywords here?

    “webcare”, “webcare solutions”, “websites”, “fixed price” - all pretty irrelevant (and thus low quality traffic) keywords!

    What I really want my website to rank highly on is high traffic keywords like “web design” and web site design”.

    So, putting Brad’s research into practice, I have now changed the home page title to:

    Web Design by WebCare - Creative Web Design Services

    This includes the keywords “web design” (which is my best keyword and so it is right at the front of the title) and “web design services”. So there is repetition of the keyword - “web design” as well as an additional keyword phrase “web design services”.

    Of course, you also need to ensure that you use the keywords you want to rank highly for throughout the text on that particular page (the earlier the better and the more prominence given to the keyword the better). Have a look at the webcare home page to see how often we use the words “web design” and the different formatting that we have applied to this keyword (particularly bold).

SEO Ranking Factors: The SEO Experts Have Their Say!

This is the perennial question - which SEO ranking factors have the most impact on your search engine ranking? Or, to put it another way, where should you focus your efforts?
A great site to help you answer this question is SEOmoz. This site brings together 37 SEO experts and asks each of them to rank (no pun intended) the importance of each of the factors that will affect your search engine ranking (particularly on Google). You can then learn from the combined wisdow of these 37 experts - very cool!

You can find the SEO experts views right here.

Without trying to spoil the surprise….here are the 10 Ten SEO Factors as identified by the SEO experts:

Top 10 Positive Factors

Keyword Use in Title Tag
Anchor Text of Inbound Link
Global Link Popularity of Site
Age of Site
Link Popularity within the Site’…
Topical Relevance of Inbound Lin…
Link Popularity of Site in Topic…
Keyword Use in Body Text
Global Link Popularity of Linkin…
Topical Relationship of Linking …

For more information on search engine optimisation visit webcare at http://www.webcare.com.au

AAPT: Tell it like it is!

I love AAPT. Really! I have been with Telstra, Optus, DingoBlue, OneTel, Dodo (my worst telco experience EVER!), Vodafone and now AAPT for the past two years - and they really are that good. We use AAPT for landlines and broadband and used to use them for mobile, but have just recently shifted to Virgin Mobile’s Bean Counter plan (which is fabulous too - 10c calls, 10c text and a winner of a Money Award 2007). But why do we love AAPT?
No contracts! I hate being forced to sign up to a deal for 12 or 24 months - especially when i am not purchasing hardware. Why do i have to sign a contract? Who knows what my requirements will be in six months time or what better deals will be around. If their deal really is that good, why do they need to lock you in??
No connection or joining fees! You only pay for the service - there are no other hidden transfer or connection fees. So, if you try it for a month and then find a better deal - you haven’t lost a cent - you have just paid for what you’ve used.
Free ADSL modem! If you have your landline with AAPT, they give you a free broadband modem with your internet connection - and still no contract! Beautiful! Many other suppliers will charge you $129 plus joining fee - particularly when you are not on a contract.
Great rates! The land line plans have really good cap deals (eg $29 with $50 of calls, or $49 with $100 of calls or $149 with $500 worth of calls) and you get $10 discount on your broadband if you bundle your land line with them. We are on a 1500k plan with 15GB of download for $49 per month.
Great service! In the two years we have been with them, AAPT has provided brilliant service on at least 10 occasions (even when they didn’t have to - such as when we were having problems with our wireless broadband which was nothing to do with them!) and stuffed up once (which they finally got right on the next phone call). And their call centre is in Australia! In my experience of Telcos - this level of service is amazing!
No contracts! Did I mention this already? This really is such an important feature. How many people tell you about their crappy phone plan and then tell you that they are stuck for another X months? No contract is such a liberation! if you try it and don’t like it - move!
So, if you are looking for a better phone deal - it may well be worth your while checking out what AAPT has to offer.
Posted by: Web Design Company - Webcare (http://www.webcare.com.au)

SEO: Free Training Videos

Search engine optimisation (SEO - the process of increasing the ranking of your website in search engines such as Google and Yahoo) is a difficult subject to grasp - it is constantly changing (as the search engines modify their algorithms) and their are lots of myths about what does and what doesn’t work. If you want to get high volumes of free traffic, then mastering SEO is vitally important.
I came across some great free videos yesterday that I reckon are really useful. They are from the video training website Lynda - you can buy a membership to Lynda for a month or a year which gives you access to all 19,000 training videos that they have on a myriad of computer-related topics. But, back to SEO!
One of the topics Lynda has videos on is SEO. They have over 9 hours of videos on SEO and you need to join up in order to see all of them. But, you can watch 7 of these videos for free! The free titles are:
Overview
2:57
2.6 MB
What is white hat SEO?
7:19
14.8 MB
What is black hat SEO?
7:18
10.1 MB
Get inside the mind of the searcher
5:43
11.5 MB
Keyword research
7:38
9.7 MB
Hubs and authorities
8:40
10.4 MB
So, head on over to Lynda and watch these free training videos on the basics of SEO. They will give you a good head start on your journey of mastering this important internet marketing strategy. For more information, visit webcare at http://www.webcare.com.au

Got an Alfa or BMW?

If you have an Alfa Romeo or a BMW, then you will want to know about one of our favourite businesses in Adelaide: Eurosport Automotive. Peter Axford is the owner of Eurosport Automotive and is an absolute pleasure to work with. He has been servicing my Alfa for 3 years and has always done a brilliant job. I first met him when I was considering buying an Alfa in 2004. I contacted the Alfa Car Club in SA to get a recommendation for someone to inspect a car I was looking at and they suggested Peter. I now know why!

To give you an example, I once had a major problem with my car after it had been driven by a Valet Parking Service. Peter inspected my car and wrote a letter in support of my claim for reimbursement for the repair cost. He also spoke with the Valet’s insurance company. He did this willingly, and without charge. Thanks Peter!

Eurosport Automotive has just relocated to a very convenient spot at Kent Town (107a King William St, phone 08 8362 2333). The team is friendly, informative, extremely knowledgeable and very passionate about Alfa’s and BMW’s. They also have a new website (built by WebCare of course at www.eurosportautomotive.biz.


For more information on this course, visit Melinda at http://www.webcare.com.au

ZenCart Default Order Email

When a person places a new order on your shopping cart site, the system automatically generates an email to the customer confirming their order. As part of the customisation of your new shopping cart, we will change the text of this email. Just send us through the changed text and we will modify it in the PHP code of your site.
Anything shown below in < > is text that will be automatically populated by the shopping cart.
The standard email text is as follows:
——————————————————————————————
Order Confirmation from

Thanks for shopping with us today!The following are the details of your order.——————————————————Order Number:
Date Ordered: Wednesday 20 June, 2007Detailed Invoice:
Products—————————————————— x = $xxx.xx——————————————————Sub-Total: $xxx.xx
: $x.xx
Total: $xxx.xx
Delivery Address——————————————————
Billing Address——————————————————
Payment Method——————————————————
—–This email address was given to us by you or by one of our customers. If youfeel that you have received this email in error, please send an email to.
—–Copyright (c) 2003-2007 Zen Cart. Powered by Zen Cart
Office Use Only:From:Email:Login Name: Login Email: Telephone: IP Address: Host Address:

For more information on Zen Cart Order Email, visit webcare at http://www.webcare.com.au

Multiple Streams of Income from One Site


A common question that people have is “How do I make money from a field I am passionate about?” You don’t necessarily have to sell products or an eBook that you have written (or had written for you). There is nothing wrong with either of these strategies by the way. But lets say you know a lot about a subject or have a particular field of expertise. What do you know a lot about? What are you good at? What are you interested in?
Once you have worked this out, what sort of website do you set up so you can make money in this field. The answer these days is often to set up a blog (or another form of web 2.0 site). What can you do with such a site?
Search engines (and your visitors!) like content - the more relevant and useful information your site has, the better. Search engines then index the content of each page, so you end up getting more free traffic to your website (which is, of course, a bonus).
You can have multiple goals on your website (unlike traditional squeeze pages which aim just to capture email addresses). Your goals might be:
a) promote your own ebook (or other product) and get a few people each week to buy itb) build up an email database by promoting say a free report or regular newsletterc) get people to click on google adsense (ie google adwords on your website which people can click on - you then get paid a % of the cost per click) located appropriately throughout your sited) promote someone else’s ebook (instead of writing your own) and making say a 45% commission (affiliate marketing)e) establishing yourself as a guru or expert in this marketf) referring people to other sites you own
You can achieve all or some of these things via a well-designed blog. It gives you multiple sources of income (your ebook, your email list which you can promote to, google adsense, affiliate income through selling other people’s products, additional participants in your downline, people buying your products etc). Have a look at this example (though it doesn’t have Google Adsense in it):
http://www.ducttapemarketing.com/
So, building a website with multiple income streams, which also establishes you as an expert in the field, can be a great place to start. Once your site starts to attract good traffic and makes some income through Google Adsense or product sales or affiliate sales, or you get thousands of people on your database, then you have a viable business. You can now sell your site (people will pay good money to buy it from you) or keep on building it. The sky is the limit!
WebCare can certainly assist you with building a site like this.

For more information on getting income from your website, visit webcare at http://www.webcare.com.au

Welcome to my musings on internet marketing

Finally, I have manged to get the WebCare blog up and running. Woo hoo! This is one of the tasks I set for myself now that I am running WebCare Solutions full time.

The purpose of this blog is as much about recording for my benefit, the nuggets of information (tips and tricks) that I find in the course of my online day, as it is about communicating those nugget to others.

As most of WebCare’s clients are starting up new online businesses or are starting fledgling online versions of existing businesses, their learning curve is huge - search engine optimisation, pay per click advertising, blogging, podcasting, web 2.0, on-site optimisation, link building etc.
This blog will work through each one of these concepts over time and add new information as it emerges.

For more information on webcare, visit us at http://www.webcare.com.au

Find out what people are searching for

We all know about the Overture Keyword Tool to find out how many searches for a particular keyword have occurred in the past month. This sort of tool is incredibly useful for working out what to sell and how to market your product (because keywords are most definitely the key!).
Google has recently upped the ante on Overture. For example, have a look at Google Trends. This tool lets you search a keyword (eg “ipod”) and see a graph of the no of searches over a certain period of time. You can also set it to report on a particular geographic region and compare it to other keywords (eg “creative zen”). Fabulous!
Another great Google tool is its Google Keyword Tool which generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. You can see whether a keyword is competitive and frequently searched (and obviously you want something that is frequently searched, but low on competitors. Google will also generate you a whole list of keywords (including lateral or synonyms) that you can then transfer straight into your Google Adwords campaign. The features of this tool well exceed what the Overture Keyword Tool has to offer.

For more information on search engine optimisation and SEO, visit webcare at http://www.webcare.com.au

Outsourcing: Save Time, Make Money

The old saying “You have to spend money to make money” applies absolutely to internet businesses. Of course, you can try to do everything yourself (build a website, write your copy, design your own logo, host your site on your home computer, develop your own product, focus on search engine optimisation and ignore Google Adwords), and you won’t spend much money, but you probably won’t make a lot either!
Money is not the only limited commodity that most of us have - TIME is the other. So the equation of becomes:
Save money and spend time OR save time and spend money.
This strategy is about spending some money (usually not a lot) to get someone else to do something for you (outsourcing). There are only so many hours in a day and if you want your business to be successful, then you need to be doing the things that will build that business. The secret to giving yourself more time in the day and still doing all the tasks that are essential to building your business, isoutsourcing. Get someone else to do it for you!
What Can you Outsource?
Pretty much everything! In particular, outsource the things you are not particularly good at or you don’t enjoy doing. You can then focus on the things you love!
Here are a few ideas for things you can outsource:
Copy writing - your website content, email promotions, newsletters, sales letters, ebooks, articles, reports etc
Products - all digital products - ebooks, videos (including screen capture tutorials), software, podcasts etc
Customer Service - responding to customer enquiries, troubleshooting, help desk etc
Search Engine Optimisation - an expert can analyse your site, make recommendations for improvements, implement the recommendations, find link partners and monitor and tweak the results. WebCare can do this for you.
Advertising Campaigns - set up your Adwords, Yahoo, Sensis etc campaigns, find the right keywords, lower your cost per click and increase your conversions. WebCare has Google Adwords Professionals (GAP) on its team and we can set up and manage your pay per click campaigns for you.How do you find a person to do it for you?
Talk with Webcare to see if we can help (chances are we can and we will give you a great quote). Alternatively, you can look for a person with the skills you need on sites like:
Rentacoder
eLance
Workaholics 4 Hire
Outsourcing Success Tips
Make sure you write a very clear description of what it is you want done. If there is any ambiguity, you may be disappointed. Create a detailed specifications brief - the more detail the better. Make sure you state in your description “This job will be quick and easy for someone who knows what they are doing.” This makes the job sound easy and will reduce the bids that people make.
And don’t just pick the cheapest bidder - you will usually find that this does not work out as planned. Ask for examples of their previous work. Give them a small project to start and if they handle that well, then engage them on the next one.Once you find a great person, keep working with them - make it a long term relationship - but do it on a project by project basis.
Use screen capture software (like Camtesia) showing the person exactly what you want done.
If you are worried that someone might “steal” your idea, then use vague project titles and don’t give any info in the description about how you are going to use the work.

For more information on outsourcing your work, visit webcare at http://www.webcare.com.au

Shipping: What method of Calculation to Use?

Just about everyone who is setting up an ecommerce store grapples with the concept of shipping rates. What is the best way to calculate shipping? There is no “one size fits all” answer here. It depends on answers to questions like:
Are you willing/able to subsidise the cost of shipping to encourage more orders?
Are you selling products that are heavy or light or both?
Are you selling to just Australia or other countries?
What shipping method are you using?
One of the top reasons why customers abandon their shopping carts before completing their order (and some studies report this to be the No 1 reason) is shipping costs. So, you don’t want to artificially increase the cost of shipping in any way and, you may even want to subsidise the cost of shipping (if your profit margin is high enough to do so).Whatever you do - try and make it as clear as possible to your potential customers what the shipping costs for their order are going to be, at the earliest opportunity. If your shipping cost is postcode dependent, perhaps you can add a “shipping calculator” option - so that people can check the cost of shipping any product to their postcode.With most ecommerce systems (including ZenCart and OSCommerce), the standard options you have for calculating shipping are as follows:
1. Flat Rate Shipping
All products have exactly the same shipping cost, regardless of the actual cost of shipping. As long as your shipping rate is reasonable, buyers love this because they can see immediately what price they will pay. It also encourages them to buy more because the shipping cost will stay the same. You can make up a really good looking banner and add this in your side bars to tell people that you offer Flat Rate Shipping - and the price. The obvious risk here is that you may end up paying a lot more to ship out some orders than you are getting back in the shipping cost, so you want to make absolutely sure that your profit margin will cover this extra cost. Of course, there may be orders where the actual shipping cost is less than you are charging and so you will make a little bit!
2. Tiered Shipping
The shipping cost is set according to the sales value of the order. For example: $1-$50 = $8, $51 - $100 = $14, $101-$200 = $19, etc. So -you work out what each of these tiers will look like. The idea here is to roughly work out what the shipping cost will be by order value - though you probably again want to encourage people to spend more, so it is a good idea to reduce the amount of shipping paid as they spend more (even if the shipping cost doesn’t actually reduce). You can also use this option to have “FREE SHIPPING OVER (say) $100″ or whatever suits your business model. Again, this is encouraging people to spend more.
3. Shipping by Item
This approach calculates the shipping cost by the number of items purchased (eg 1 item = $10, 2 items = $17, 3 items = $25, 4 or more items = $30). There is also a plug in module for Zencart that allows for a two tiered system for pricing - national and international.
4. Shipping by %
Calculate the rough cost of shipping as a percentage (%) of the total sale price. So, it may be $10 plus 5% of sale value. So a $100 order will cost $15 for shipping.
5. Shipping by Weight
This is one of the most accurate, but most difficult to set up and maintain. Basically, you need to weigh every item in your store and then also work out what % of the total “ready to ship” weight (ie packed and in the box ready to go) is packaging costs. This can be altered by size of package (small, medium and large). The problem with this approach is that your customers will not know the shipping cost until they get to checkout (unless you have a shipping calculator script added to your site which displays this much earlier in the process). You may also want to have different rates by weight to different locations - so if you are in Melbourne, the cost of shipping to Sydney will be a lot different than shipping to Perth or New York! See below for more info about this.
6. Shipping by Actual Supplier Cost
The open source ecommerce packages - ZenCart and OS Commerce - both have standard shipping modules that are already scripted to calculate the actual cost of shipping by certain providers. For example, for Australia, you can find shipping modules already built for Australia Post (ZenCart and OSCommerce), TNT (OsCommerce) and Toll (OSCommerce). In particular, these modules provide for shipping calculations by both weight (product and packaging) and postcode.
So, which shipping approach is best for you - whichever one will encourage your customers to buy, without costing you too much money!
For more information on shipping methods, visit webcare at http://www.webcare.com.au

Reducing Email Spam - Finally!


Why did this take me so long to do? I have been getting upwards of 400 spam messages per day - around 250-300 of these get automatically identified as spam and put straight into my spam folder (which I used to check every day to make sure that I wasn’t missing anything important - like a Viagra special offer!) and the other 100-150 went straight into my In Box! This take ages each morning to work through and was a distraction throughout the day.


Why was I getting so much spam? Because I have so many old websites that have email addresses on them and, more importantly, because I had the “catch all” option selected for most of these old domains. What that meant was that any email that is sent to “anything@mydomain.com” will get re-routed to my standard email address. I didn’t bother setting up email accounts for most of these old domains - with catchall on, I didn’t need them. So, all spammers need to know is that my domain name exists and they can send an email to “xyz@mydomain.com” and it would arrive in my mail box. Stupid!


Anyhow, this morning that all changed! I logged in to the control panel (”cpanel’) of every domain hosting account I had and changed the “Default Email” setting to ” :fail no such address here” - this will now bounce back all those spammy emails to the address they came from! Since I did this about three hours ago, three spam messages have arrived (all to legitimate email addresses) - compare that with the 40 odd I would usually receive during that same time span.
If I wanted to get rid of all spam completely, I could enable BoxTrapper (installed as part of Cpanel hosting accounts). BoxTrapper protects your inbox from spam by forcing all people not on your white list to reply to a verification email before they can send mail to you. This means that if you haven’t approved someone (ie they are not on your whitelist), then they will be sent back an email to verify who they are, before you receive their email. If they do not reply, then you will never see their original email. So, this can be a little dangerous as you might miss out on legitimate emails. But, it will solve your spam problem!

For more information on this topic, visit webcare at http://www.webcare.com.au

Simple Really! Take Control of Your Day

Many people who run their own business struggle with the need for discipline and routine. I love working in my own business and I love what I do. For me, it is not an issue of not focussing on work. Rather, it is about being focussed on the right type of work. I find it easy to get distracted by an email I have received or an idea that pops into my head. Then I tend to follow the scent of that new trail, rather than completing the task at hand (and then pursuing the other task at a more suitable time).
One of the emails I read and followed was from a guy called Mark Joyner. Mark has developed a goal setting and time management program called Simpleology. This is a slightly twee name, but the concept is fantastic. If you take the free 18 day program, you will find it all a bit slow until about day 12 - but then it starts to pay dividends. I skipped through quite a few of the first 12 days in a single setting, so you can certainly speed it up a bit.
Now though, I use the Daily Praxis program every day (a routine that takes about 15 minutes each day) - and you can manage it all on the web using the Simpleology Web Cockpit. This process enables me to identify all of the tasks that I want to get done, then all of the things I need to get done today. It is quite a bit more involved than that - but the gist of it is that you do not lose things that you haven’t prioritised for today (you put them either in your mental lockbox or your dreamcatcher). You then pick them up tomorrow when you make a decision about how best to get them done.
Anyhow, my day is much more productive when I start with my Daily Praxis, than when I get lazy and skip it. So, if getting through the really important stuff each day is a bit of a challenge to you, then have a look at Simpleology. I reckon you might find it extremely useful.

For more information on web design services, visit webcare at http://www.webcare.com.au

Merchant Facilities - ANZ eGate or ePos

Almost any shopping cart or e-commerce website needs to be able to receive payments from customers. In my view, the more automated this method of payment is (ie the payment gets into your control, quickly, without you having to do anything!), the better. Unfortunately, automation (which saves you time and hassle and which will increase your conversion rate)Â comes at a price!
I used to run an online store that was costing monthly merchant service fees (not payments) of nearly $1000! That is a lot of money out of your bottom line - but it is a necessary evil if you want to maximise your conversion rate.
I have spoken with the ANZ about their latest merchant offerings:
ANZ eGate
ANZ ePOS
The ANZ website does not give any details on price - basically, you have to apply before you can find out how much it will cost! Over the phone though, they provided me with the following info:
ANZ eGate
Set Up Fee - $99
Monthly Fee - $39.95
Annual Fee - $29.95
Merchant Service Fee (variable depending on business type and turnover, but usually say 1.25% to 2.5% of each transaction processed)
No Payment Gateway required.
 Recommended for sites with a turnover of $10,000 or more per month.
 ANZ ePOS
Set Up Fee - $99
Monthly Fee - $0
Annual Fee - $29.95
Merchant Service Fee (variable depending on business type and turnover, but usually say 1.25% to 2.5% of each transaction processed)
Payment Gateway required.
Recommended for sites with a turnover of under $10,000 per month.
ePOS supports a variety of payment gateways including:
eWay
Verisign
Camtech
Global Point
To give you an example of payment gateway pricing, eWay currently has the following offer:
 $0 set up fee (usually $599)
$0 monthly fee
$285 yearly fee (usually $350)
0.50 per transaction
You will also need an SSL certificate - eWay currently has them for $30 per year (instead of the usual $99).
In addition, there will be costs of integrating whatever merchant system you choose into your shopping cart. Webcare charges about $150 for integrating merchant facilities like these into a shopping cart or ecommerce site.If all this sounds a bit daunting, just start with Paypal. WebCare includes PayPal integration as standard in its shopping cart or ecommerce sites and there is no application fee and no monthly fees.

For more information on it, visit webcare at http://www.webcare.com.au

Tuesday, February 19, 2008

WebCare: Australia’s First Totally Green Web Design Firm

We at WebCare are very excited about being Australia’s first 100% green web design firm. From the core of our business model, we are totally committed to being not just carbon neutral, but carbon positive (WebCare produces much more carbon than it uses)!


Modern technology and communications infrastructure allows us to operate our business from anywhere with power and an internet connection. So we chose to set up our headquarters on a farm with more than 4000 mature trees (if each tree absorbs 650kg of carbon in its lifetime, then this property can absorb 2600 tonne of carbon) and new plantings of about 3-400 trees (260 tonne of carbon) occurring each year. The property is located about 35 minutes from Adelaide, South Australia - so ordinarily that would mean a long commute for staff and long drives to see web design clients or for clients to visit the office.


That is where our web design business model provides a solution - about 95% of our work is conducted by phone and email rather than face to face. So we are able to keep travel by car to an absolute minimum! The environmental benefit of this approach is huge. But that is not all!
The electricity that WebCare uses to power its business is 100% Green (Renewable Energy) Power. The other emissions from our business (such as the few times that a car is required and plane travel, and our host server) are offset by carbon credits from Easy Being Green.
Our office practices also support this committment to being environmentally conscious in everything we do. The office uses recycled copy paper, recycled toilet paper (yes - it is a bit scratchy, but we cope :-), is self sufficient for water (relying upon rainwater and dam water) and, of course, all lights have low energy globes.


If you want a website that is 100% green from its very conception, then talk with WebCare and you will know that the design and building (and hosting, if you want it) of your website is totally carbon neutral. You can read more on our environmentally friendly web design page.

For more information on web design and development services, visit us at http://www.webcare.com.au

Editing Meta tags in Zencart


Zencart enables you to easily set the meta tags for products via the admin system. But what if you want to change the meta tags for other pages in your site? This starts to get a little trickier. These instructions are not for the faint hearted. And, remember, you should only ever change the original code for your site if you have an up to date backup! Don’t panic though, because apart from Page Title, the meta tags are nowhere near as important as they once were.


Firstly, the meta tags are set in different files.


The default META_TAG_TITLE is set in includes/languages/english.php and as you browse through the pages additional text is appended to this title. This additional text is generated in includes/modules/meta_tags.php


The META_TAG_KEYWORDS are set in the /includes/languages/english/meta_tags.php..(custom keywords )


Also, the keywords are generated depending on the product selected in includes/modules/meta_tags.php. These meta tags can be set in the admin area for each product.If these meta tags are not set then the product name is used as meta tag keyword and its description in meta description.


The other meta tags (authors , generator) are hardcoded in the /templates/template_default/common/html_header.php
Initially category names with custom keywords are appended to it.
The SITE_TAGLINE is set in the includes/languages/english.php.
The META_TAGS_REVIEW is set in the includes/languages/english/meta_tags.php and it gets appended to the title.


See, I told you it wasn’t for the faint hearted! For more information on zen cart web design, visit webcare at http://www.webcare.com.au

Pay Per Click Advertising - Keyword Driven

Over the last few years, pay per click advertising (PPC) has leapfrogged free search engine listings and banner ads as the preferred method of online advertising. PPC is essentially the process of writing an ad, selecting various keywords, and paying a set amount each time a person clicks on your ad (and gets taken to the page you specify on your website).
The most popular exponent of PPC advertising is Google AdWords. Do a search for something in Google and have a look on the right hand side of the page - those little ads you can see are pay per click ads. This means, the advertiser will pay Google if you click on their ad!
Here’s an example of a typical PPC ad:


Brand name tennis racquets. Wilson. Prince. Head. Yonex.Free can of balls with every sale.www.tennisracquets.com.au


The sort of keywords you would use for this ad could be “tennis racquets”, “tennis racquet”, “cheap racquet”, “wilson racquet”, “cheap prince racquet”, “racquet Australia”.


The most popular (and still the best, despite its imitators), is Google Adwords. You can set up an account and create an ad campaign in about 15 minutes, and be generating traffic to your website within minutes of the campaign launching. Each click will cost you a minimum of AUD$0.05, but you could pay AUD$15 for a very popular key word!


You decide whether to pay more than the minimum to increase the ranking of your ad. Depending on how competitive each individual key word is, you could be anywhere from No 1 to No 100!
Obviously, if you are out of the top 10, the chances of your ad being seen will diminish quite rapidly. But, don’t feel you have to pay a ridiculous amount of money to be no 1. It is not worth it. For a whole lot of reasons, the optimal position is between 3 and 7.


here is a whole science involved in Google Adwords. Many people have written ebooks about how to maximize your advertising dollar by getting the best return from Google. The best Google guru around is the fabulous Perry Marshall. I was lucky enough to see him live at the X10 Seminar and the guy is brilliant!


y the way, I have recently received his Advanced Google course with Dan Crowther – and it really is awesome: filled with sophisticated tips and tricks to take your Google campaign to the next level.

For more information on search engine optimisation and pay per click (PPC) , visit webcare at http://www.webcare.com.au

Editing Your Photos for Web - No 2!

In our last blog posting on this topic, I wrote about some free software you can use to edit your images for web. In this article, I want to focus more on the practicalities of image size - why it is so important that your images are optimised, and what the real difference in image size means.
A couple of important rules of thumb for you to remember:
1. Image size - between 4kb and 20kb per image (depending on the no of images per page)
2. Page size - each page on your site should be a maximum of 50-80kb in total (though I reckon in these days of broadband that going to 150-200kb is probably acceptable).
3. Stickability - 50% of people leave the average website within 30 seconds! If your website hasn’t even loaded after 30 seconds, how many people will hang around?
I have recently had some clients who have experienced some challenges from this issue of image size - both clients I am thinking of have shopping cart (or ecommerce) websites. One of them had product images that were about 50kb and the other had product images in the order of 400kb!
Now, just having one image that is that much bigger than standard (4k to 20k in size) is not going to be a huge issue. But in shopping carts, you might have a page with 30 of these images showing at a time! 30 images at 400kb each is a whopping 12,000kb (12 MB) per page! Even at 40kb per image you are still looking at 1200kb (1.2MB) per page.
How long does it take to fully load a web page that is 1.2Mb or 12Mb in size? Lets check the

Download Speed Calculator :


Page Size - 50kb
7 secs - Dial Up - At 56kb (which is quicker than people on Dial Up usually get)
1 sec - Very Slow Broadband (256KB)
Instantly - Slow Broadband (512kb)
Instantly - Medium Broadband (1500kb)
OK Page Size (150kb)
21 secs - Dial Up - At 56kb (which is quicker than people on Dial Up usually get)
4 secs - Very Slow Broadband (256KB)
2 secs - Slow Broadband (512kb)
Instantly - Medium Broadband (1500kb)
Huge Page Size (1200kb)
2 mins 55 secs - Dial Up - At 56kb (which is slightly quicker than actual Dial Up speed)
36 secs - Very Slow Broadband (256KB)
18 secs - Slow Broadband (512kb)
9 secs - Medium Broadband (1500kb)
Massive Page Size (12,000kb)
29 mins 15 secs - Dial Up - At 56kb (which is slightly quicker than actual Dial Up speed)
6 mins - Very Slow Broadband (256KB)
3 mins - Slow Broadband (512kb)
1 min - Medium Broadband (1500kb)
So - you can see the problem with large image files!


From a speed perspective there is no question that you want small file sizes. So why would anyone want to use large image files? To preserve image size (ie the physical dimensions of the image) and image quality (low-resolution, medium-resolution, high resolution, very high resolution). If you are selling products (or services for that matter), you want the customer to be able to see the product in its best light - the image needs to be clear (not blurry) and large enough to see all the detail.
So, it comes down to a choice between SPEED & CLARITY!


The great thing about the way images display on the web, is that usually you can look at a fairly low resolution image and it looks pretty similar to a much higher resolution image.

For more information, visit webcare solutions at http://www.webcare.com.au

Two Million Businesses in Australia!

Wow! According to a Dec 07 ABS Report, in June 2007, there were 2,011,770 businesses in Australia - or one business for every 10 people. 96% of these businesses (1.93 million) are small businesses employing less than 20 people and 1.2 million have no staff at all!

The good news is that 58% of businesses that opened in June 2003 were still operating in June 2007 (four years later!). If a business is going to fail, around 1/3 of them will do it in the first year.

It is these 1.93 million small businesses (variously known as home businesses, SME’s (small to medium enterprises) and SOHO (small office home office) that are the target group for WebCare’s web design and development services. There were 2.4% more businesses in 2007 than 2006 - or around 48,000 new businesses. All of these businesses need a website and WebCare’s fixed price packages suit start-up businesses with low capital reserves to a tee!
If you are one of the 10% of people in Australia with their own business, and you don’t have a website, give us at WebCare a call today. We can talk through the options for your website - what sort of site you need, what is its primary purpose (attracting new customers, providing information to existing customers, selling services, selling goods etc), and what are the best options for marketing this site. Best of all - this consultation is free - a great way to canvass the options for your businesses website and to make sure you have enough information to get quotes on your new website.

For more information on web design and development, visit us at http://www.webcare.com.au

How are the Prices of Web/Online Advertising Calculated?

One of my students was thinking about adding online/web advertising to his website and asked for some info about how rates for online/web advertising is calculated. I thought it might be useful to post my answer on the WebCare blog:
Web advertising is a bit different to display advertising - but I suppose the principles are similar.
The main cost driver is not size, but no of impressions (ie how many times the ad is viewed) - so how much traffic is each page on your site getting? Until you are getting reasonable traffic levels, advertising is not really worth much (because very few people are seeing it).
The other driver is click through rate (CTR - how many people actually click on the ad to go through to the advertiser’s site?).
You can sell ads by:
no of impressions
CTR
size
location (top rather than bottom)
sub-pages
time
etc
I was talking with a client yesterday who told me they looked at advertising on one big niche market site - start price is $20k!!! So - they are advertising with the competitor of that big niche market! But, they are not advertising on their site - but in the emails that get sent out to people on their mail list - and that is costing $900 per email just to people in one state!! It is massive traffic that is driving these prices.


To my mind impressions and CTR are a much better measure than time - as you could buy a months worth of advertising that only gets 50 impressions and 0 CTR’s!! CTR is better than impressions (which is why google adwords works so well) as you are paying for actual traffic rather than potential traffic! So, if you can guarantee advertisers on your site a certain level of traffic to their site (which is what CTR measures) then I think you are offering a much better deal than just impressions.

For more information visit us at www.webcare.com.au

Do you process credit cards online? Be Scared!

Just heard about something extremely scary! If you already process credit cards online (ie your customer types their credit card no directly into your website) OR you are trying to decide what sort of credit card processing system to use online, then you REALLY NEED TO KNOW about this.

There is now a $10,000 minimum fine for small online merchants in Australia who do NOT adhere to the new PCI-DSS standards introduced in September 2007 by the Security Standards Council (SSC). Standards? What Standards?

You can download the standards here:

PCI- Data Security Standards v1.1

The upshot of this document is that there are a whole bunch of minimum requirements that an ecommerce that receives credit cards numbers (called PANs - Primary Account Numbers) MUST have in place. These requirements are:

Requirement 1: Install and maintain a firewall configuration to protect cardholder data
Requirement 2: Do not use vendor-supplied defaults for system passwords and other
security parameters
Requirement 3: Protect stored cardholder data (ie encryption)
Requirement 4: Encrypt transmission of cardholder data across open, public networks
Requirement 5: Use and regularly update anti-virus software or programs
Requirement 6: Develop and maintain secure systems and applications
Requirement 7: Restrict access to cardholder data by business need-to-know
Requirement 8: Assign a unique ID to each person with computer access
Requirement 9: Restrict physical access to cardholder data
Requirement 10: Track and monitor all access to network resources and cardholder data
Requirement 11: Regularly test security systems and processes
Requirement 12: Maintain a policy that addresses information security for employees and contractors
If you are already doing all this. Wow! Great job! If you are not, then you might want to look for an alternative way of processing online credit transactions!

Here are some options:

1. Use a bank’s merchant facility that DOES NOT require the card no to be given on your website. In other words, the credit card details are given “off-site”. If the customer wants to pay by credit card, when they click on the “Pay Now” button (or equivalent), they are taken to the Bank’s Merchant Facility to enter their credit card details. At no stage are you, the merchant, in possession of or responsible for the customer’s PAN (ie credit card number). So, the PCI-DSS requirements do NOT apply to you! Examples of merchant facilities that fall into this category are:

ANZ eGate
NAB’s NSIPS
Commonwealth’s XXXXX
2. Use a third-party processor. Paypal is the most popular example of a third-party gateway in Australia. It is secure, it is free to set up and WebCare integrates PayPal into all of our ecommerce websites - free of charge! The only cost is the roughly 2.5% transaction fee. Yes, this is higher than you pay with a bank, but there are no other fees! So could be saving many hundreds of dollars in the first year alone (depending on the volume of transactions that go through your ecommerce site). Paymate is another example of this type of processor but their fees are significantly higher than PayPal (if you include the 3% fee they automatically charge your client!).

3 . If you have manual credit card processing facilities and you are authorised (or can get authorised) for “no-card present transactions” (including phone and fax), then you can use e-Path to gather the credit card details from your customer and to make them securely available for you to process manually. e-Path looks like a third party processor to the customer, but it does not actually process the card. Rather, it captures the details on your behalf. You then retrieve the credit card details from your e-Path account and process in the usual way. Because your website is NOT receiving the customer’s credit card number, you are not subject to the PCi-DSS requirements. Of course, you still need to treat those credit card details in accordance with your merchant agreement.

The other great advantage of e-Path is that you can then investigate the legitimacy of each order before processing the card (eg check country, delivery address, valid phone number, non-free email address (hotmail, yahoo, gmail etc)). This should reduce significantly the amount of credit card fraud that you are subject to. Yay!

4. Stick with non-credit card forms of payment - cheque, money order, direct deposit to your bank account. You won’t have to worry about any of these issues, and there are virutally no transaction costs. Any (or all) of these forms of payment can easily be added to your e-Commerce system but…and it’s a pretty big but…this form of payment is manual - your ecommerce system will not know that a payment has been made until you record it in the admin system.

If you are not sure which type of approach is best suited to your business, give us a call on 1300 656 902 to discuss. We will happily talk you through the advantages and disadvantages.

For more information on ecommerce web design, visit us at http://www.webcare.com.au